Meet the Maker | Nice Digs

Anyone who has come across the Nice Digs products or even just their Instagram page, will understand why we absolutely love this brand. Aside from the gorgeous models that feature in their marketing images, these products are truly unique in their style and quality. We're feeling very lucky to have founder Georgia Havekotte share her story with us as part of our Meet the Maker series. 

Nice Digs with Georgia Havekotte

Nice Digs 'Jungle Fever' Bandana available online with Peddle + Potter

Tell us about yourself and how you came to be a maker / owner of your creative business. What inspired you to be where you are now?

I’m a Fashion and Textile designer by trade but I’ve always wanted to build something for myself. I graduated with a bachelor in Fashion Design at RMIT then did a few stints over in Europe, interning and training further before returning to Melbourne. Over the past few years I’ve worked for numerous Australian fashion brands focusing on print and textile design.

After adopting a rescue dog called Checkers I struggled to find dog products that fit with my personal aesthetic and suited our home. With this in mind I developed a collection of products that were fun and functional with a contemporary aesthetic. Checkers now sits proudly beside me as the Assistant Creative Director and an obvious muse to the brand.


How long have you been working in this role and what do you love about it?

We launched Nice Digs after a successful crowd funding campaign but it had been a passion project of mine for some time before that. Creating products that make living with pets easier and more attractive is my mission. I love how creative I can be within the field and there are some many fun and inspiring dog lovers out there to share it with. 

Also seeing our products with our furry customers is always a thrill! I’ll never get bored of receiving our customers’ submissions. They’re just so bloody cute!


Tell us about your daily routine i.e. where is your business based, do you work within a team or individually, within an office or studio space?

I design from my home studio and apart from the odd set of helping hands, Nice Digs is a one woman band! But and I always have Checkers at my feet.  

Depending on the day, I might get started early or be a bit more relaxed and start later – that’s the great thing about having your own business, you set your own parameters for any given day.

I think it’s always good to have a clear idea about what you want to achieve for the day so I usually start with list. Then I check all the morning’s emails and communication that has come in overnight. Once I’ve cleared my inbox, I usually print out all the orders that have come in and pack them, ready for delivery.

The afternoons can vary a lot but it could include visiting suppliers, painting and producing our collars and leashes, designing and researching new products, visiting our local retailers and organizing deliveries.


What is the inspiration for your product range and what would be your favourite item in the collection?

I’m a very visual person so I gravitate toward strong patterns, colour and repetition. My love of fashion and textiles will always be a driving force in my designs and of course, my dog Checkers inspires me to create cool things that she likes and I do too. I’m very proud of our entire bed range! I love the design process and that we have them all made locally to a high standard. Of course I love them all but if I had to choose one of the designs, it would have to be our Scrapbook bed.


Nice Digs 'Scrapbook' Dog Bed available online with Peddle + Potter

At P+P we feel very passionate about supporting other local designers and makers in all aspects of their business. What is one piece of advice you would give other creatives when considering their own start up?

Don’t forget to have fun! It’s a busy, nerve-wrecking time when planning and preparing to launch your business but it’s also important to stand back and appreciate what you’ve achieved. A wise person once told me ‘You’ll never have this moment again so enjoy it.’


What was the biggest challenge that you came across when starting your creative business and how did you overcome this hurdle?

I had worked on Nice Digs for such a long time before I had even released anything, trying to prepare for all aspects of the business. But there are some things you just can’t prepare for until you’re in the moment. I’ve learnt a great deal from making mistakes and problem solving my way through obstacles. 

Although sometimes challenging, overall it has been such a rewarding experience to build Nice Digs from the ground up and it’s exciting to watch it grow.


There are so many beautiful Australian made products being released at the moment. Are there any particular designers, product collections or bloggers that you love and why?

There are just so many talented and creative artists / businesses out there, it blows me away! For fashion I absolutely love Wolf + Mishka, Variety Hour & Nawato . For accessories, Louie Couture makes bags to die for and I also love Julia White + Kingston Jewellery. And for homewares I love Merci Perci's Artworks and bubble pots (actually everything else that girl makes!), Kip + Co and Alchemy Produx. Shall I go on?


Are there any creatives that you would love to collaborate with and why?

We've actually got some really exciting collaborations coming up with some amazingly talented local artists so keep your eyes peeled for that. We'll also be part of a brand new pop up shop called All my friends later this month in Northcote, Victoria. We'll be side by side with some of our favourite local designers and artists so it's going to be a lot of fun!


What exciting things are you working on at the moment and what are your aspirations for 2017?

I switched to working full time on Nice Digs last year so I have heaps in store for the brand for the new year…. We’ll be growing our product offering, releasing a few new ranges, some pop up stores and a couple of very exciting collaborations. 


 Nice Digs 'Tiggy' Collar available online with Peddle + Potter

Nice Digs products are available online with Peddle + Potter -

All images provided by Nice Digs. 

Sally Bostock

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